Monday, July 22

Everything we know about the iPhone X coming today



A fake dummy unit out of China depicts what the iPhone X may look like based on reports.

Apple will launch at least three new iPhones today, September 12, at its new campus in Cupertino, California.

There has been much speculation about these upcoming iPhones. All signs point to Apple announcing the iPhone 8 and 8 Plus alongside a completely redesigned and more expensive iPhone X.

The pressure is on Apple, too. It’s the 10th anniversary of the first iPhone, launched in 2007, and the company is expected to unveil some big updates to mark the occasion.

Wall Street analysts hope that the new iPhone X, which could cost over $1,000, will drive a “supercycle” of sales and propel Apple to become the first trillion-dollar publicly traded company.

Apple rarely comments on upcoming products, but some uncovered software code related to the forthcoming iPhones suggests that many of the rumors are accurate.

Business Insider will cover everything Apple launches live, but in the meantime, here’s what we’re expecting from the new iPhones:

Apple is expected to launch three new iPhones: one that’s redesigned, and two spec updates (dubbed the iPhone 8 and 8 Plus) to replace the current iPhone 7 and 7 Plus. While analysts have suggested names for the redesigned iPhone like “iPhone Pro,” code for the phone uncovered Saturday revealed that its name will be “iPhone X.” The rest of this story will focus entirely on the iPhone X.

The completely new iPhone X is the model that has received the most attention in the months leading up to September 12’s announcement. It’s expected to have an edge-to-edge, curved screen with much smaller bezels than the current iPhone 7. The screen uses a newer kind of display technology called OLED that promises to use less power and provide darker blacks.

This rendering of what the iPhone is expected to look like comes from designer Martin Hajek.Martin Hajek

Apple seemingly confirmed the iPhone X redesign with significantly smaller bezels in this image included in firmware that was mistakenly released earlier this year. The codename for the device? D22.


This design would allow Apple to pack more screen into the same size phone.


This bigger screen is expected to have a resolution of 1125 x 2436, according to Apple’s own code and a forecast from Ming-Chi Kuo of KGI Securities, the world’s most accurate Apple analyst.

The iPhone X is expected to have a front camera with 3D sensing and modeling functions, allowing it to manipulate photos and videos for augmented reality applications. The front-facing camera will be used for facial recognition, either to replace the Touch ID fingerprint sensor or to supplement it.