Facebook to show who buys UK political ads
British political parties will have to verify their identity and location if they want to take out adverts on Facebook, under new rules set out by the company on Tuesday designed to bolster transparency in political advertising ahead of elections.
Facebook will also include new features on its website to show who has paid for adverts and begin an archive of all political ads that are purchased on the site in an effort to clamp down on election fraud.
Facebook was at the heart of claims surrounding fake political advertising and misinformation during the 2016 US elections when Russia-linked groups used adverts and articles spread via Facebook to sow discord.
Facebook adverts were also used during the Brexit referendum and linked to claims of overspending by the Vot...