Why most fast food restaurant signs are red
Have you ever noticed that the majority of fast food restaurants are red? It’s one of the most commonly used colors in stores, ads and packaging, and the list of chains that use it in their branding are seemingly infinite: McDonald’s, Burger King, Wendy’s, In-N-Out, Dairy Queen, Carl’s Jr. and Hardee’s, Pizza Hut, Five Guys, Chick-fil-A, Sonic, Popeyes, KFC, Arby’s and on, and on. So, why?
According to a study by the University of Winnipeg in Canada, people make up their minds about other people and products within 90 seconds of their initial interaction, but 62 to 90 percent of that judgment is based upon color alone.
For this reason, choosing the right colors to market anything is incredibly important because it could either attract a customer or push them away.
...
