Five ways the high street can survive the e-commerce onslaught
Rarely a week goes by without news of a household high street name shutting up shop or closing stores. The rise of online shopping, or e-commerce, is widely blamed for the demise of traditional retail.
Yet people are spending more money than ever just not on the high street.
In many ways, the offering provided by the traditional bricks-and-mortar store such as the latest brand to report hard times, House of Fraser remains unchanged since its inception more than a century ago.
They have been slow to respond to the changing social and technological landscape. And today's customer expects something more.
The digital age has caused a shift in how consumers engage with their favourite brands we can now purchase online with the convenience and confidence once the reserv...










