’71 campaign that never really worked
Shamim Ashraf: With the Pakistan army facing defeats at East Pakistan war fronts one after another in December 1971, there were attempts to use religion to cover up the mindless genocide, boost their morale and raise funds for them.
Terming the Pakistan troops mujahid or those who struggle for the sake of Islam, people were asked through newspaper adverts to stand by them and donate for the military occupation.
Different banks and some businesses were at the forefront of the campaign and its main aim was to exploit the religious sentiments of Muslims and encourage the Pakistan military to “exterminate the enemy” -- those fighting the occupation forces for the independence of Bangladesh.
The Dawn, Pakistan's oldest English daily, has reproduced 11 such advertisements that it ran on Decem...
