Online Shoppers To Break Xmas Day Records
Christmas Day online shoppers are predicted to set a new spending record splashing out an estimated £636m today.
Shoppers are expected to make 142 million visits to retail sites today - a 25% increase on last year.
Research by Experian and online retailing trade association IMRG found Britons will spend around £441,000 a minute.
"The ease of shopping online via connected devices raises the prospect of a very large amount of shopping activity on Christmas Day itself," said Experian general manager of consumer insight Giles Longhurst.
Dominic Trigg, managing director for Europe of digital advertising technology company Rocket Fuel, said: "Shopping online on Christmas Day is now a normal part of UK consumers' holiday experiences every year.
"It is clear that UK consumers now see shoppi...
