WhatsApp Changes Everything With Its New Status Feature
WhatsApp is making a radical update to its app, turning it for the first time into a platform for passively consuming content, similar to the way people scroll through their Facebook or Instagram newsfeeds and it’s a move that could finally usher in a money-making system like advertising.
WhatsApp’s new Status feature, being rolled out on Monday, will let users share photos, GIFs or videos overlaid with drawings, emojis and a caption that will be visible to selected friends for 24 hours, before disappearing.
If this sounds familiar, that’s because it’s exactly like Snapchat’s hugely successful Stories feature, launched three years ago, which lets users share similarly ephemeral timelines.
The move probably shouldn’t be surprising. Facebook, which owns WhatsApp, saw its oth...
