The majority of Britons are unwilling to significantly reduce the amount they drive, fly and eat meat in order to combat climate change, a Sky Data poll reveals.
Just over half 53% say they would be unwilling even in principle to significantly reduce the amount they fly, while 28% say they would be willing to give up travelling by plane or reduce the amount they do so significantly (19% say they never fly anyway).
People responding to polls often overclaim their willingness to change their behaviour in ways considered socially desirable but despite this some 52% say they would be unwilling to reduce the amount of meat they eat much (31%) or at all (21%) to help reduce global warming.
Four in ten say they would be willing to either reduce their meat consumption significantly (35%) or give it up entirely (five percent). A further eight percent do not eat meat.
A report from the Committee on Climate Change called for people to reduce how much meat they eat and how often they fly.
It also called for the government to bring forward the planned ban on conventional car sales by ten years to 2030, encouraging people to switch to driving electric cars.
Some 56% say they would be unwilling to drive significantly less to protect the environment, with 28% saying they would be willing to reduce the amount they drive significantly or give it up entirely (17% already do not drive).