Sexist tube adverts are a guaranteed way to get your brand talked about, provided it can weather the negative publicity.
I
t worked for Protein World, who made £1 million immediately following their beach body ready campaign, which enraged many.
Marsh & Parsons, the London estate agents, have taken a leaf out of their book, with a provocative advert.
The poster has gathered an instant negative reaction on social media:
People pointed out if they were aiming for edgy, they could’ve been more clever:
The ad is one in a series which describes people as if they are property:
According to the Evening Standard, David Brown, CEO of Marsh & Parsons, said:
Marsh & Parsons has a recent history of tongue-in-cheek advertisements that compare people to property and reflect that the range of people we work with are as diverse as the types of properties we sell and let.
The campaign, created by a team of men and women, is designed to be thought-provoking and to prompt conversation, but it was not our intention to cause offence.
It would appear that this particular advert – taken apart from the rest of the campaign – has done so and we will be taking steps to remove it as a result.